Every year, cold storage facilities across the globe, loose thousands of dollars a year through, what industry-insiders know as, ‘vapor drive.’ To combat this industry-wide maintenance issue, Vapor Armour installs its patented Vapor Armour in these football-field sized cold storage facilities and promises an unprecedented 24–48 month ROI payback. However, after 20 years in business, Vapor Armour’s proprietary product line and industry leading returns remained a well-kept secret, as the company had only had the opportunity to partner with < 3% of the U.S.-based cold storage facilities.
I was contracted to help share the good news with a broader reach through a re-imagined brand foundation and marketing strategy. We created new collateral pieces, redesigned the trade show booth experience, revamped the company website to me user friendly and content-strategic and ultimately embarked on a new digital experience through social, a monthly BLOG series and email and paid ad outreach. Early results are garnering an increase in brand trust among the current audience and increased opportunities for Sales to get a foot in the door with new clientele.
