EDQUITY 

During a time of unforeseen political, social and educational vulnerability, Edquity needed a solid brand refresh from which to share the good news that educational support is still available to all who seek it.

BRANDING, ART DIRECTION, COPYWRITING, COLLATERAL

THE NEED FOR EDQUITY

“I used the funds to supplement my family’s livelihood. I bought some food and paid the light and internet bill — I have two kids at home in virtual school while I am going to college.”

As a leader in enabling efficient and equitable student aid, Edquity had a brand that people trusted, yet few yet knew about. During the early COVID years, when higher-ed belts were cinched an extra notch, Edquity wanted to not only ensure that students knew emergency aid was still available, but also wanted to expand their audience base, especially amongst the non-traditional student population (single parents and young couples seeking work advancement through schooling).

We began by revamping their brand basics with a more professional, yet vibrant color palette and photography that more accurately represented their audience demographics. From there, we then reworked key marketing pieces including social media advertising, weekly newsletter and partnership materials.