AL ANGELO CO. 

The challenge — modernize the brand of a 78 year old Vancouver real estate institution while honoring it’s deep-rooted, family-owned heritage.

BRANDING, ART DIRECTION, COMPANY WEBSITE, SOCIAL MEDIA

THE AL ANGELO COMMITMENT

People and place. The substance of our spirit. The reason we build here. The reason we will always build here. Our home, our heart. The story of our past. The shape of our future. 

As an integral part of the process, Al Angelo’s executive team’s primary request was to not alienate those within the Vancouver, WA geography who were familiar with Al Angelo Company brand. Yet, we needed to ensure that we honored what Al Angelo Sr. had developed during the company genesis and marry it with what current President Al Angelo III envisioned as part of the company’s future. Beginning with a logo refresh and then moving through all elements of the company’s brand, we reimagined the brand color palette, fonts, iconography, photography, and all digital platforms through a founding-year appropriate, Art Deco lens. The result pays tribute to the company’s prosperous history and positions Al Angelo Company as a foundational leader in Northwest Real Estate and Development for another 78 years, plus.

BRANDED WALLPAPER OPTION FOR ALL EMPLOYEE DEVICES