NWV 

As the result of merged sister companies, the newly formed NWV Group offers property management, development, and construction all under one roof, and needed a new brand to promote the Northwest’s newest one-stop shopping experience.

BRANDING, ART DIRECTION, COMPANY WEBSITE, COLLATERAL

UNIQUELY NWV

A one-of-a-kind place requires one-of-a-kind knowledge — NWV Group has spent over 25 years digging deep into the Portland experience, understanding its neighborhoods, submarkets, and laws in a way few other property management companies can match.

Over the years, NWV had become a fixture in the Portland-area property management market. Research however, lead to the discovery of a unique, untapped Northwest offering — an end-to-end construction, development and property management package. The existing sister company’s branding, content and resulting websites did not make this connection for NWV’s customers clear.

We tackled this new business challenge by first building a solid brand foundation. An iconically Northwest logo plus a font system and color palette that communicates established trust and proprietary iconography that metaphorically illustrates the layering of the company’s experience and product offerings. With these foundational elements, we then built an immersive user experience, including a new, ultra user friendly website experience, presentation collateral, stationary package and in-office signage and graphics.