INSIDETRACK 

With an increasing demand for life coaching amongst the non-traditional college student population, InsideTrack needed a new branding strategy and visual story telling approach that both students and administrators could relate to and trust.

BRANDING, ART DIRECTION, COLLATERAL, DIGITAL ASSETS, EVENT EXPERIENCE

A FOCUS ON PEOPLE — SUPPORTED BY NUMBERS

Since 2001, InsideTrack has supported more than 2.6 million learners through direct coaching and has positively impacted millions more through their work with colleges, universities, and employer workforce development.

ORIGINAL <VS> REDESIGNED LOGO TRADEMARK

InsideTrack is a pioneer in the use of personalized, one-on-one executive-style coaching as a way to help all learners succeed and had been implementing this evidence-based coaching methodology for over a decade. With each client, they experienced industry-leading success in increasing student retention, new student enrollment and career readiness. However, few knew about it. When we met, InsideTrack was working with less than 3% of the U.S.-based universities and colleges.

I was hired to help establish a new story telling and branding foundation from which InsideTrack could more effectively share their experiences with more colleges and the students they affected. New fonts systems, a color psychology-based palette, refreshed brand imagery and a new trademark. We then infused all areas of marketing with these new brand standards, from new infographics to new messaging and new marketing videos. Results were immediate as the company experienced its highest grossing year, despite the challenges of COVID affecting higher ed across the board. We also began to experience what many refer to as the highest form of flattery — brand mimicking within the higher-ed industry.