TASTY CORNER 

As Portland’s newest, authentic, multi-regional, Chinese dining experience, Chef Daniel needed a brand and website as tasty as their name implies.

BRANDING, ART DIRECTION, COPYWRITING, COMPANY WEBSITE

THE TASTY CORNER PROMISE

Our fresh and flavorful dishes will excite all 10,000 of your tastebuds.

Chef Daniel approached us to help bring his vision to reality — position his new downtown Portland, Oregon restaurant as the new go-to eatery — for students and staff at nearby Portland State University, as a casual meat up for after work appetizers and yet special enough for an anniversary celebration. In an area known for international cuisine, we met the challenge by first developing a logo inspired by ancient opera masks of the Szechuan district. We then infused the brand with two parts mainland China authenticity and one part hipster vibes. Add in a vibrant color palette coupled with stunning proprietary food imagery and the result is something very ‘Portland’, yet recognizably Chinese and helped pull in new customers looking for something high end but not high cost.

EMPLOYEE UNIFORM