ELITE CARE 

With a need for increased occupancy and a 300% growth goal, Elite Care needed a new brand story to help establish the company as a welcome alternative to traditional long-term and memory care.

BRANDING, ART DIRECTION, COLLATERAL, EVENT EXPERIENCE, COMPANY WEBSITE

AN ACHIEVABLE IDEAL

From tending the chickens, to organic gardening, to picnicking in the park, life at Elite Care is organic, health care is holistic, and personalized attention is a priority. Ideals that, when effectively understood and communicated, set up apart in the industry.

When founded, Elite Care entered a fiercely competitive and saturated Northwest elder care market. Nearly a decade later, Elite Care had just two campuses, both struggling with steady occupancy, making plans for growth a challenge. A new CEO set ambitious goals to raise occupancy rates at existing campuses and then prepare the company for 300% growth over the the next three years.

To spearhead the effort, we were hired to reposition the brand, from how we talked about ourselves to how we looked. Over the subsequent three years, we achieved both goals by elevating the Elite Care brand with creative content, proprietary imagery, a strong online presence, (all unique to the elder care industry) and a revamped marketing strategy which featured Henrietta the Hen as our cover girl (Elite Care campuses have free-range chickens, don’t ya know)! Our resulting 90%+ occupancy rates and 36 straight months of 700%+ ROI proves that the Portland/Metro audience was anxious to gobble up what we had to offer.